Somos Muy Salsa.

Muy Salsa Hospitality

From concept to operation. We use food, beverage, visual arts, design and architecture as our mediums to create one-of-a-kind hospitality and culinary experiences.

LOS ANGELES · CORONADO · MONTECITO · NEW YORK

Loreto

Loreto wordmark
Loreto dining room in Frogtown, Los Angeles

Mexican seafood from the Baja Peninsula.

Born in Frogtown, Los Angeles.

  • FROGTOWNOPEN
  • MONTECITOCOMING SOON
Mariscos tower at Loreto
FROGTOWN, LOS ANGELES
The bar at Loreto
THE BAR
Banquette seating at Loreto
Oysters on ice at Loreto
The Baja coastline
BAJA PENINSULA

FROM THE KITCHEN & THE BAR

Whole grilled branzino with rice, beans and salsas
Tostada with sauce poured tableside
Shrimp aguachile with cucumber and red onion
Clam ceviche on ice at Loreto
Scallop aguachile in the shell
Torched kanpachi with avocado
Tuna sashimi on ice
Tostada torched to order
Tostaditas on a blue plate
Esquites with shrimp
Berry pavlova at Loreto
Purple cocktail in hand-blown glass
Green cocktail in a coupe
Cocktail with citrus foam
Frozen cocktail on the marble bar

Santa Canela

Santa Canela wordmark

A Mexican bakery serving nostalgia.

  • HIGHLAND PARKOPEN
  • FROGTOWNCOMING SOON
  • MONTECITOCOMING SOON
  • BURBANK AIRPORTCOMING SOON
  • WEST VILLAGEIN DEVELOPMENT
Santa Canela bakery interior in Highland Park
Santa Canela storefront with orange umbrella
HIGHLAND PARK, LOS ANGELES
Marble and oxblood coffee counter
CAFECITO · PANADERIA
Plaster niche with protea flowers
Oak and glass pastry cases
Concha filled with cinnamon cream

FROM THE PANADERIA

Maracuya danish with passionfruit jam
Concha filled with cinnamon cream
Baker holding a concha on a stone plate
Cajeta spooned over a croissant
Glazing a filled dona by hand
Glazed pastry bar cooling on a rack
Powdered jam-filled donas on a tray
Cold brew with corn husk foam being poured
Iced latte with corn husk foam on marble
Hot chocolate poured into a cup
Espresso pulling into a glass pitcher
Espresso machine and grinders
Cold brew on a stool below the menu board
Pastries on trays in the oak case
Espresso station in marble and oak

Mariscos Za Za Za

Za Za Zá marisquería — Baja Bar
Lime squeezed over a shrimp ceviche tostada at Mariscos Za Za Zá

A counter-service neighborhood marisquería built around ceviches, tostadas, seafood and the culture of the Mexican coast.

Born in Frogtown and expanding to a rooftop in the Arts District.

  • FROGTOWNLunch at LoretoOPEN
  • ARTS DISTRICTRooftop Ceviche BarCOMING SOON
Open marble bar window at Mariscos Za Za Zá in Frogtown
FROGTOWN, LOS ANGELES
Campechana served in a chilled mug with saladitas
CAMPECHANA
Crisp pescadilla with avocado and pickled onion
Shrimp burrito halved and held over a terracotta wall
Churros with cajeta dipping cup on fish plateware
Sunlit outdoor bar and sand patio at Mariscos Za Za Zá
THE PATIO
Green-tiled rooftop bar surrounded by palms
ARTS DISTRICT — COMING SOON
Rooftop ceviche bar counter under a black steel canopy

Our world

CALIFORNIA

NEW YORK2,450 MI EAST

OPEN COMING SOON IN DEVELOPMENT

The full Loreto team gathered outside the restaurant
THE TEAM
Santa Canela storefront during build-out with the script logo on the glass
THE STOREFRONT
Three crudo dishes on vintage porcelain plates
TASTING
Reviewing marble counters and cabinetry during the Santa Canela build-out
THE BUILD
Cooks working the expo pass at Loreto
THE PASS
Two bakers laughing behind the Santa Canela counter
OPENING DAY
Founders reviewing construction drawings on site
IN PROGRESS
Two Santa Canela team members outside the bakery window
THE PEOPLE
Founders toasting with beers inside a restaurant under construction
CHEERS

MUY SALSA

Attention to detail, quality and community are at the core of everything that we do. We only do projects that have a sense of belonging and make us feel proud.

Loreto
RESTAURANTS
Santa Canela
BAKERY
Mariscos Za Za Za
MARISQUERÍA

Come work with us.

We're always looking for good people.

VIEW OPEN POSITIONS ↗

Don't see your position? Introduce yourself.

OPERATING SERVICES

Muy Salsa, for hire.

We run the whole operation or any part of it — back office, F&B, concept design, architecture and build-out.

HOSPITALITY OPERATING SERVICES ↗